What the IPEDS & College Scorecard Data Shows for Marketing at Western Carolina University

This page combines two federal data products: IPEDS institutional characteristics for Western Carolina University and the College Scorecard field-of-study (FOS) file for Marketing at the master's credential level. The FOS file is keyed by CIP (Classification of Instructional Programs) code, which means earnings and debt figures here reflect only graduates of this specific program – not the school as a whole. IPEDS reports 17 completers in the most recent cohort for this program at Western Carolina University, the denominator behind the median earnings figure.

Median graduate earnings of $58,995 represent Treasury-derived wages, deferred compensation, and positive self-employment earnings four years after program completion for federally aided completers who were working and not enrolled. Compared to the national mean of $90,497 across all institutions offering Marketing, graduates here earn below the national average for this program. Across all programs at Western Carolina University, the mean median-earnings figure is $59,295, providing internal context for whether this specific field out-earns other options at the same institution.

Debt signals complete the ROI picture. Median federal debt is not separately reported for this program at this school. Program-level debt and four-year post-completion earnings come from the Department of Education’s College Scorecard field-of-study snapshot retrieved in March 2026.