10-yr median earnings
$40,183
Federal aid recipients only
Private Nonprofit · San Antonio, Texas
Hallmark University
Hallmark University is a private nonprofit institution in San Antonio, Texas. as a private nonprofit, published Scorecard outcomes cover federal-aid recipients at this campus — endowment and sticker price sit outside those cohort fields.
- $40,183
- 10-yr median earnings
- 51.3%
- Acceptance rate
- $12,513
- Avg net price / yr
- 67.3%
- 150%-time completion
The verdict
Hallmark University pairs modest former-student earnings with a moderately open admit.
According to the U.S. Department of Education's College Scorecard.
- 48th pct.
- former-student earnings, US
- 51.3%
- acceptance rate
- 67.3%
- 150%-time completion
- -14%
- earnings, 6→10 yrs
City: Large
Carnegie: Bacc: Diverse
Institution data retrieved July 2026; field-of-study data retrieved March 2026.
How to read this Hallmark University profile
Figures above come from IPEDS institution records published through the College Scorecard (retrieved July 2026 for institution fields; March 2026 for field-of-study). Peer groups and cost cohorts follow IPEDS ownership sector, Carnegie class ("Baccalaureate Colleges: Diverse Fields"), and locale, not an editorial shortlist.
Average net price subtracts grant and scholarship aid from cost of attendance for full-time, first-time undergraduate Title IV recipients. It is a defined cohort average, not a personalized price; income-band fields add context but do not replace the school's current net-price calculator.
Earnings use Treasury-linked records for federally aided former students who were working and not enrolled in the measurement year (completers and noncompleters). IPEDS completion and retention use separate first-time, full-time cohorts, so those denominators are not the earnings cohort. Read cost, completion, and earnings as distinct historical measures, not a causal verdict or individual forecast.
College Value Score
D
College Value Score
48/100
Hallmark University
A 6-metric composite of earnings, cost, and completion outcomes benchmarked against every reporting US college, not a ranking of teaching quality, campus life, or fit for any individual student. See the full methodology.
Earnings D
$40,183
10-year median former-student earnings
Net Price B-
$12,513
Average annual cost after grants and aid
Completion Rate B-
67.3%
Completion within 150% of normal time
Debt F
$25,438
Median federal debt at graduation
Loan Repayment F
43.3%
Borrowers repaying loans within 3 years
Retention D
74.1%
First-year students returning for year two
Each axis is the percentile score shown in the breakdown at left; the shape shows this school's overall profile at a glance.
Avg net price
$12,513
After grants and scholarships
150%-time completion
67.3%
Full-time, first-time cohort
150%-time completion vs portal median (57.1%) 67.3%
Four-year-institution cohort
College ROI Quadrant - Hallmark University vs peers
Each dot is a college plotted by 10-year median earnings (x-axis) vs average net price (y-axis), colored by completion within 150% of normal time. Bottom-right = high earnings/lower price; top-left = lower earnings/higher price.
How Hallmark University ranks nationally
Where this school's former-student earnings fall within the full national distribution of every US college that reports to the College Scorecard, not just its peer set.
Hallmark University: former-student earnings vs. every US college
10-year median earnings, College Scorecard
$40,183 48th percentile higher than 48% of 5,103 US colleges
Each bar is a $20K-wide band; taller bars hold more US colleges. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.
Source U.S. Department of Education, College Scorecard · Mar–Jul 2026 retrievals
| Metric | Hallmark University | National rank | Percentile |
|---|---|---|---|
| 10-yr median earnings | $40,183 | #2636 of 5103 | 48th |
| Average net price | $12,513 | #1599 of 5020 | 68th (lower is better) |
| 150%-time completion | 67.3% | #1652 of 4858 | 66th |
| Undergraduate enrollment | 769 | #2441 of 5462 | 55th |
National ranks count every operating US college reporting each metric to the College Scorecard, separate from the earnings histogram above.
Quick Facts
769
Undergraduate enrollment
51.3%
Acceptance rate
-
SAT average
67.3%
150%-time completion
$40,183
10-yr median earnings
74.1%
First-year retention
How Hallmark University ranks in Texas
State rank among 324 reporting Texas colleges with College Scorecard data, a separate lens from the national distribution above.
| Metric | Hallmark University | State rank | Percentile |
|---|---|---|---|
| 10-yr median earnings | $40,183 | #137 of 324 | 58th |
| Average net price | $12,513 | #106 of 340 | 69th (lower is better) |
| 150%-time completion | 67.3% | #109 of 324 | 66th |
| Undergraduate enrollment | 769 | #146 of 366 | 60th |
Highest former-student earnings in Texas
| # | School | 10-yr earnings | Net price |
|---|---|---|---|
| 1 | West Coast University-Texas | $102,672 | $53,020 |
| 2 | University of North Texas Health Science Center | $93,615 | - |
| 3 | The University of Texas Medical Branch at Galveston | $92,961 | - |
| 4 | Chamberlain University-Texas | $92,405 | $32,209 |
| 5 | Texas Tech University Health Sciences Center | $92,348 | - |
| 6 | The University of Texas MD Anderson Cancer Center | $90,232 | - |
| 7 | Rice University | $89,718 | $13,370 |
| 8 | The University of Texas Health Science Center at Houston | $88,757 | - |
| 9 | The University of Texas Health Science Center at San Antonio | $82,206 | - |
| 10 | Denver College of Nursing-Houston | $81,809 | - |
| 11 | Covenant School of Nursing and Allied Health | $78,724 | - |
| 12 | Southern Methodist University | $78,354 | $40,892 |
| 137 | Hallmark UniversityThis school | $40,183 | $12,513 |
Admissions
| Admission Rate | 51.3% |
Costs & Financial Aid
Net price by family income at Hallmark University
Average annual net price after grants; Title IV recipient cohort by income bracket
- $0 – $30k
$0 – $30k
$10,662 net price / yr
- $30k – $48k
$30k – $48k
$12,406 net price / yr
- $48k – $75k
$48k – $75k
$14,719 net price / yr
- $110k+
$110k+
$15,606 net price / yr
What this shows Need-based aid pulls net price down at lower brackets at Hallmark University - compare the bar for your income band, not the overall average alone.
Tuition & Net Price
| Average Net Price | $12,513 |
52.7%
Pell Grant Rate
60.0%
Federal Loan Rate
$25,438
Median Debt
$270/mo
Monthly Payment
Hallmark University costs less today than it did in 2013
Average net price fell from $16,015 to $11,130 (-30.5%) between 2013 and 2023, before any inflation adjustment, which makes the real-terms fall larger still. Most colleges moved the other way: the median change across the 4,315 schools measured over the same span was +14.6%.
11 reported years. Nominal dollars, not adjusted for inflation.
2013 · $16,0152023 · $11,130
Over the same years, enrollment went +9.5% (713 → 781 students).
Source: U.S. Department of Education, College Scorecard, per-year fields (2013–2023). Net price is the average cost after grant and scholarship aid for federally-aided undergraduates.
Student Demographics
Race & ethnicity
Student body at a glance
32.3%
Female
46.0%
First Generation
Outcomes
74.1%
Retention Rate
$46,666
Median Earnings (6yr)
53.7%
Earning Over $25K
43.3%
Loan Repayment, Completers (3yr)
Outcomes & debt snapshot
| Measure | Cohort / horizon | Value |
|---|---|---|
| Completion within 150% of normal time | First-time, full-time | 67.3% |
| First-year retention | First-time, full-time freshmen | 74.1% |
| Median earnings | 6 years after entry | $46,666 |
| Median earnings | 10 years after entry | $40,183 |
| Share earning over $25,000 | Working, not enrolled | 53.7% |
| Loan repayment rate | Completers, 3 years after leaving | 43.3% |
| Median federal student debt | At completion | $25,438 |
| Estimated monthly payment | Standard 10-year plan | $270/mo |
Programs & Earnings
Field-of-study summary by credential
| Credential | Programs | Award count | Avg earnings | Top earnings | Avg debt |
|---|---|---|---|---|---|
| Associate's | 5 | 148 | $58,053 | $86,615 | $21,031 |
| Bachelor's | 4 | 162 | $53,398 | $58,501 | $36,097 |
Top programs at Hallmark University by completer earnings
Median earnings of program completers, College Scorecard field-of-study file
- Registered Nursing, Nursin…
Registered Nursing, Nursing Administration, Nursing Research and Clinical Nursing
$86,615 median earnings
- Vehicle Maintenance and Re…
Vehicle Maintenance and Repair Technologies/Technicians
$62,986 median earnings
- Computer/Information Techn…
Computer/Information Technology Administration and Management
$58,501 median earnings
- Business Administration, M…
Business Administration, Management and Operations
$48,295 median earnings
- Computer Systems Networkin…
Computer Systems Networking and Telecommunications
$45,698 median earnings
- Computer and Information S…
Computer and Information Sciences, General
$36,911 median earnings
What this shows The highest-earning programs at a school are not necessarily its most popular ones - a small specialized program can post strong median earnings without reflecting the outcome most students here actually see.
| Program | Credential | Completers | Median Earnings | Median Debt |
|---|---|---|---|---|
| Registered Nursing, Nursing Administration, Nursing Research and Clinical Nursing | Associate's | - | $86,615 | - |
| Vehicle Maintenance and Repair Technologies/Technicians | Associate's | 110 | $62,986 | $22,062 |
| Computer/Information Technology Administration and Management | Bachelor's | 68 | $58,501 | $33,937 |
| Business Administration, Management and Operations | Bachelor's | 36 | $48,295 | $38,257 |
| Computer Systems Networking and Telecommunications | Associate's | - | $45,698 | $20,000 |
| Computer and Information Sciences, General | Associate's | 38 | $36,911 | - |
| Air Transportation | Bachelor's | 5 | - | - |
| Allied Health and Medical Assisting Services | Associate's | - | - | - |
| Registered Nursing, Nursing Administration, Nursing Research and Clinical Nursing | Bachelor's | 53 | - | - |
Nearby Schools
Explore Data-Matched Colleges
Independent Scorecard matches among reporting colleges — not recommendations from the institution or a counselor.
Similar Enrollment and Sector
Other Private Nonprofit institutions closest in reported enrollment, preferring the same Carnegie classification.
Similar Reported Net Price
Other Private Nonprofit institutions with the nearest reported average net price.
Similar 2013–2023 Net-Price Trend
Same-sector institutions with the same direction and nearest fitted annual change; only series with R² of at least 0.40 qualify.
Frequently Asked Questions
What is the acceptance rate at Hallmark University? ▼
Hallmark University is a private nonprofit institution in San Antonio, Texas. The acceptance rate is 51.3%. Undergraduate enrollment is 769 students.
How much do Hallmark University former students earn? ▼
Federally aided former students at Hallmark University who were working and not enrolled had median earnings of $40,183 ten years after entry; the cohort is not limited to graduates. Six years after entry, the corresponding median is $46,666.
How much does Hallmark University cost? ▼
The average net price at Hallmark University is $12,513.. Median student debt at graduation is $25,438.
What is the graduation rate at Hallmark University? ▼
Hallmark University has a 67.3% completion rate within 150% of normal time at a four-year institution (typically six years for a bachelor’s program). The first-year retention rate is 74.1%.
Is Hallmark University worth the student debt? ▼
The median student debt at Hallmark University is $25,438, while former students earn a median of $40,183 ten years after enrollment. That debt represents about 63% of those annual earnings. Among borrowers who completed their program, 43.3% are repaying their loans within 3 years. Estimated monthly loan payment is $270.
Sources & methodology
Private-nonprofit profiles emphasize Scorecard cost-after-aid and completion alongside IPEDS Carnegie class. Endowment, gifts, and sticker price are not Scorecard fields on this page.
Figures are the Mar–Jul 2026 federal retrievals. Nonprofit campuses vary widely in aid practice — net price here is the Title-IV-recipient cohort average, not an individual award letter. Read the full methodology for how the data is sourced, computed, and verified.
- College Scorecard, U.S. Department of Education - former-student earnings, cost & completion (collegescorecard.ed.gov).
- IPEDS, National Center for Education Statistics - enrollment, admissions, Carnegie class & demographics (nces.ed.gov/ipeds).
- U.S. Treasury / IRS earnings linkage - median earnings 6 & 10 years after enrollment for federal-aid recipients (irs.gov).
- College Scorecard, Field of Study - program-level (credential) earnings & debt (collegescorecard.ed.gov).
- Federal Student Aid (Title IV / NSLDS) - U.S. Department of Education - net price, student debt & aid-recipient repayment outcomes (studentaid.gov).
Where to go next from Hallmark University
- Compare Hallmark University against schools with similar outcomes at a lower average net price.Find similar schools that cost less
- Browse every reporting college in Texas side by side.Browse Texas
- See how fields of study differ on former-student earnings and debt.Explore programs
Nonprofit Scorecard medians describe federal-aid recipients who were working and not enrolled — they are not sticker-price ROI and not advice.
Every figure on PlainCollege is rendered directly from the U.S. Department of Education's College Scorecard data, no number is typed in by an editor. Private-nonprofit profiles compile Scorecard net-price and earnings cohorts with IPEDS structure fields — no editor-typed figures. See our editorial standards & corrections policy, the methodology behind these numbers, or report a data error on this page. Review the public data changelog. Data current as of Mar–Jul 2026 retrievals.