General Sales, Merchandising and Related Marketing Operations graduates from Baylor University earn $125,167 median salary — above the national average for this program. Median debt: $20,500.
General Sales, Merchandising and Related Marketing Operations at Baylor University
Waco, Texas • Bachelor's
What the IPEDS & College Scorecard Data Shows for General Sales, Merchandising and Related Marketing Operations at Baylor University
This page combines two federal data products: IPEDS institutional characteristics for Baylor University and the College Scorecard field-of-study (FOS) file for General Sales, Merchandising and Related Marketing Operations at the bachelor's credential level. The FOS file is keyed by CIP (Classification of Instructional Programs) code, which means earnings and debt figures here reflect only graduates of this specific program — not the school as a whole. IPEDS reports 28 completers in the most recent cohort for this program at Baylor University, the denominator behind the median earnings figure.
Median graduate earnings of $125,167 represent Treasury-verified wages approximately one year after program completion, drawn from Social Security Administration records linked to federal financial aid applicants. Compared to the national mean of $65,330 across all institutions offering General Sales, Merchandising and Related Marketing Operations, graduates here earn above the national average for this program. Across all programs at Baylor University, the mean median-earnings figure is $69,628, providing internal context for whether this specific field out-earns other options at the same institution.
Debt signals complete the ROI picture. The median cumulative federal loan debt for General Sales, Merchandising and Related Marketing Operations graduates at Baylor University is $20,500, which translates to roughly $171 per month on a standard 10-year repayment plan. The debt-to-earnings ratio of 0.16 is under the 1.0 threshold the College Scorecard uses to flag favorable gainful-employment outcomes — earnings in year one already exceed cumulative borrowing. Program-level debt and earnings come from the Department of Education’s College Scorecard FOS release, updated annually.
Earnings Comparison
Program Details
Debt & ROI
General Sales, Merchandising and Related Marketing Operations at Other Schools
| School | Median Earnings | Median Debt |
|---|---|---|
| Baylor University (this school) | $125,167 | $20,500 |
| Western Governors University | $107,585 | $20,671 |
| Bellevue University | $98,487 | — |
| Texas A&M University-College Station | $93,141 | $20,787 |
| Bowling Green State University-Main Campus | $86,245 | $25,000 |
| Weber State University | $82,549 | $17,500 |
| Purdue University-Main Campus | $82,441 | $19,451 |
| University of Wisconsin-Madison | $82,081 | $18,737 |
| Kennesaw State University | $79,147 | $19,375 |
| Ball State University | $78,401 | $24,250 |
Other Programs at Baylor University
| Program | Median Earnings | Median Debt |
|---|---|---|
| Business Administration, Management and Operations | $130,178 | $54,384 |
| Computer Science | $128,411 | $27,000 |
| General Sales, Merchandising and Related Marketing Operations (current) | $125,167 | $20,500 |
| Business/Commerce, General | $124,434 | $15,000 |
| Law | $121,715 | $172,756 |
| Accounting and Related Services | $109,055 | $22,056 |
| Finance and Financial Management Services | $102,812 | $21,500 |
| Accounting and Related Services | $102,011 | $20,495 |
| Registered Nursing, Nursing Administration, Nursing Research and Clinical Nursing | $100,127 | — |
| Electrical, Electronics, and Communications Engineering | $100,110 | $21,500 |
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About the Data
Data from the U.S. Department of Education College Scorecard Field of Study file. Earnings are median earnings for graduates after completion, drawn from U.S. Treasury tax records linked to federal financial aid applicants. Institutional characteristics come from IPEDS. Debt figures represent the median cumulative federal loan debt at graduation.
Debt-to-earnings ratio compares cumulative debt to annual earnings. A ratio below 1.0 indicates that annual earnings exceed total debt, generally considered favorable. Estimated monthly payments assume a standard 10-year repayment plan.
Read our methodology — how this data is sourced, computed, and verified.