General Sales, Merchandising and Related Marketing Operations graduates from University of Wisconsin-Madison earn $82,081 median salary — above the national average for this program. Median debt: $18,737.
General Sales, Merchandising and Related Marketing Operations at University of Wisconsin-Madison
Madison, Wisconsin • Bachelor's
What the IPEDS & College Scorecard Data Shows for General Sales, Merchandising and Related Marketing Operations at University of Wisconsin-Madison
This page combines two federal data products: IPEDS institutional characteristics for University of Wisconsin-Madison and the College Scorecard field-of-study (FOS) file for General Sales, Merchandising and Related Marketing Operations at the bachelor's credential level. The FOS file is keyed by CIP (Classification of Instructional Programs) code, which means earnings and debt figures here reflect only graduates of this specific program — not the school as a whole. IPEDS reports 143 completers in the most recent cohort for this program at University of Wisconsin-Madison, the denominator behind the median earnings figure.
Median graduate earnings of $82,081 represent Treasury-verified wages approximately one year after program completion, drawn from Social Security Administration records linked to federal financial aid applicants. Compared to the national mean of $65,330 across all institutions offering General Sales, Merchandising and Related Marketing Operations, graduates here earn above the national average for this program. Across all programs at University of Wisconsin-Madison, the mean median-earnings figure is $80,259, providing internal context for whether this specific field out-earns other options at the same institution.
Debt signals complete the ROI picture. The median cumulative federal loan debt for General Sales, Merchandising and Related Marketing Operations graduates at University of Wisconsin-Madison is $18,737, which translates to roughly $156 per month on a standard 10-year repayment plan. The debt-to-earnings ratio of 0.23 is under the 1.0 threshold the College Scorecard uses to flag favorable gainful-employment outcomes — earnings in year one already exceed cumulative borrowing. Program-level debt and earnings come from the Department of Education’s College Scorecard FOS release, updated annually.
Earnings Comparison
Program Details
Debt & ROI
General Sales, Merchandising and Related Marketing Operations at Other Schools
| School | Median Earnings | Median Debt |
|---|---|---|
| Baylor University | $125,167 | $20,500 |
| Western Governors University | $107,585 | $20,671 |
| Bellevue University | $98,487 | — |
| Texas A&M University-College Station | $93,141 | $20,787 |
| Bowling Green State University-Main Campus | $86,245 | $25,000 |
| Weber State University | $82,549 | $17,500 |
| Purdue University-Main Campus | $82,441 | $19,451 |
| University of Wisconsin-Madison (this school) | $82,081 | $18,737 |
| Kennesaw State University | $79,147 | $19,375 |
| Ball State University | $78,401 | $24,250 |
Other Programs at University of Wisconsin-Madison
| Program | Median Earnings | Median Debt |
|---|---|---|
| Computer and Information Sciences, General | $196,985 | — |
| Public Health | $169,322 | — |
| Marketing | $166,668 | — |
| Finance and Financial Management Services | $164,371 | — |
| Business/Commerce, General | $160,097 | $50,847 |
| Management Sciences and Quantitative Methods | $156,689 | — |
| Engineering, General | $147,101 | $41,000 |
| Pharmacy, Pharmaceutical Sciences, and Administration | $139,210 | $127,000 |
| Economics | $136,278 | — |
| Electrical, Electronics, and Communications Engineering | $129,743 | — |
Other Schools with General Sales, Merchandising and Related Marketing Operations
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About the Data
Data from the U.S. Department of Education College Scorecard Field of Study file. Earnings are median earnings for graduates after completion, drawn from U.S. Treasury tax records linked to federal financial aid applicants. Institutional characteristics come from IPEDS. Debt figures represent the median cumulative federal loan debt at graduation.
Debt-to-earnings ratio compares cumulative debt to annual earnings. A ratio below 1.0 indicates that annual earnings exceed total debt, generally considered favorable. Estimated monthly payments assume a standard 10-year repayment plan.
Read our methodology — how this data is sourced, computed, and verified.