General Sales, Merchandising and Related Marketing Operations graduates from West Chester University of Pennsylvania earn $45,435 median salary — below the national average for this program.
General Sales, Merchandising and Related Marketing Operations at West Chester University of Pennsylvania
West Chester, Pennsylvania • Bachelor's
What the IPEDS & College Scorecard Data Shows for General Sales, Merchandising and Related Marketing Operations at West Chester University of Pennsylvania
This page combines two federal data products: IPEDS institutional characteristics for West Chester University of Pennsylvania and the College Scorecard field-of-study (FOS) file for General Sales, Merchandising and Related Marketing Operations at the bachelor's credential level. The FOS file is keyed by CIP (Classification of Instructional Programs) code, which means earnings and debt figures here reflect only graduates of this specific program — not the school as a whole. IPEDS reports 239 completers in the most recent cohort for this program at West Chester University of Pennsylvania, the denominator behind the median earnings figure.
Median graduate earnings of $45,435 represent Treasury-verified wages approximately one year after program completion, drawn from Social Security Administration records linked to federal financial aid applicants. Compared to the national mean of $65,330 across all institutions offering General Sales, Merchandising and Related Marketing Operations, graduates here earn below the national average for this program. Across all programs at West Chester University of Pennsylvania, the mean median-earnings figure is $47,039, providing internal context for whether this specific field out-earns other options at the same institution.
Debt signals complete the ROI picture. Median federal debt is not separately reported for this program at this school.. Program-level debt and earnings come from the Department of Education’s College Scorecard FOS release, updated annually.
Earnings Comparison
Program Details
Debt & ROI
General Sales, Merchandising and Related Marketing Operations at Other Schools
| School | Median Earnings | Median Debt |
|---|---|---|
| Baylor University | $125,167 | $20,500 |
| Western Governors University | $107,585 | $20,671 |
| Bellevue University | $98,487 | — |
| Texas A&M University-College Station | $93,141 | $20,787 |
| Bowling Green State University-Main Campus | $86,245 | $25,000 |
| Weber State University | $82,549 | $17,500 |
| Purdue University-Main Campus | $82,441 | $19,451 |
| University of Wisconsin-Madison | $82,081 | $18,737 |
| Kennesaw State University | $79,147 | $19,375 |
| Ball State University | $78,401 | $24,250 |
Other Programs at West Chester University of Pennsylvania
| Program | Median Earnings | Median Debt |
|---|---|---|
| Business Administration, Management and Operations | $147,635 | — |
| Registered Nursing, Nursing Administration, Nursing Research and Clinical Nursing | $98,013 | — |
| Statistics | $86,129 | — |
| Computer and Information Sciences, General | $70,863 | — |
| Accounting and Related Services | $59,253 | — |
| Special Education and Teaching | $58,402 | — |
| Health Services/Allied Health/Health Sciences, General | $57,589 | — |
| Communication Disorders Sciences and Services | $54,661 | — |
| Teacher Education and Professional Development, Specific Subject Areas | $54,109 | — |
| Pharmacy, Pharmaceutical Sciences, and Administration | $53,608 | — |
View all 48 programs at West Chester University of Pennsylvania →
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About the Data
Data from the U.S. Department of Education College Scorecard Field of Study file. Earnings are median earnings for graduates after completion, drawn from U.S. Treasury tax records linked to federal financial aid applicants. Institutional characteristics come from IPEDS. Debt figures represent the median cumulative federal loan debt at graduation.
Debt-to-earnings ratio compares cumulative debt to annual earnings. A ratio below 1.0 indicates that annual earnings exceed total debt, generally considered favorable. Estimated monthly payments assume a standard 10-year repayment plan.
Read our methodology — how this data is sourced, computed, and verified.