What the IPEDS & College Scorecard Data Shows for General Sales, Merchandising and Related Marketing Operations
General Sales, Merchandising and Related Marketing Operations is tracked across 75 U.S. postsecondary institutions in the College Scorecard field-of-study file, which links CIP code classifications from IPEDS to Treasury earnings records. This profile covers the bachelor's credential level specifically, because the Department of Education reports program-level outcomes separately for associate, bachelor’s, master’s, and doctoral awards. The CIP (Classification of Instructional Programs) taxonomy lets analysts roll up specialties into broader families, which is why earnings medians across schools can be compared on a common basis.
Across all reporting institutions, the mean of school-level medians is $65,330, calculated from 39 schools with published earnings data. The earnings distribution stretches from $16,682 at the low end to $125,167 at the top, with a 25th-75th percentile band between $48,041 and $78,401 around a median of $66,875. The top-reporting institution in this program is Baylor University at $125,167. These numbers reflect earnings measured roughly a year after completion, using Social Security Administration tax records linked to federal financial aid applicants.
Variation across schools matters more than a single national figure. Completers counts reported per school indicate how many graduates’ earnings feed the median, which means small programs produce more volatile numbers. Median debt at the program level, when paired with earnings, yields a debt-to-earnings ratio that is the College Scorecard’s standard affordability signal — ratios under 1.0 indicate earnings exceed cumulative debt. Use the school-by-school table to spot institutions where General Sales, Merchandising and Related Marketing Operations graduates out-earn peers at comparable cost, and to surface gainful-employment patterns that only become visible at the CIP-code level.
CUNY Bernard M Baruch College accounts for 22.7% of all General Sales, Merchandising and Related Marketing Operations bachelor's credential graduates
That concentration — well above the 5% national median for largest-entity share — means General Sales, Merchandising and Related Marketing Operations-wide averages can mask substantial variation outside the dominant entity. That school produced 507 graduates in the most recent cohort, anchoring a meaningful slice of national supply for this field. When one entity dominates a region's footprint, its programmatic and budget decisions effectively set policy for a majority of the affected population.
General Sales, Merchandising and Related Marketing Operations bachelor's credential median earnings varies 7.5× across entities
General Sales, Merchandising and Related Marketing Operations bachelor's credential median earnings ranges from $16,682 (lowest) to $125,167 (highest), a spread of $108,485. That ratio is among the widest observed and reflects extreme earnings stratification across institutions — graduates of the same field can earn dramatically different starting salaries depending on the school’s reputation, regional employer mix, and selectivity. Earnings are measured roughly one year after completion using IRS records linked to federal aid recipients (see https://www.irs.gov/) — not all completers are captured, but the school-level medians correlate strongly with longer-term earnings trajectories.
General Sales, Merchandising and Related Marketing Operations bachelor's credential median debt varies 4.7× across entities
General Sales, Merchandising and Related Marketing Operations bachelor's credential median debt ranges from $9,127 (lowest) to $43,268 (highest), a spread of $34,141. That ratio is among the widest observed and reflects extreme cost-of-attendance variation — students at the high end accumulate substantially more debt for the same credential, often without proportionally higher post-graduation earnings. Median debt counts only those students who borrowed federal loans — students who paid out-of-pocket or received institutional grants are excluded from the borrower median, which can flatter low-debt schools.
General Sales, Merchandising and Related Marketing Operations debt-to-earnings ratio is 0.39 — low (typically associated with graduates earn substantially more than they borrowed, which is the College Scorecard standard signal for affordability — a ratio under 0.5 means a year of post-completion earnings would clear half the federal-loan principal)
debt-to-earnings ratio is the simplest comparative metric but it does not capture the full picture: this ratio uses federal loan principal, not all education debt — private loans, parent PLUS loans not in the borrower’s name, and institutional debt are excluded Lower values often correlate with smaller scale and population characteristics rather than higher resource budgets per se.
How much do General Sales, Merchandising and Related Marketing Operations graduates earn? ▼
General Sales, Merchandising and Related Marketing Operations graduates earn $65,330 on average across 75 schools. Earnings range from $16,682 to $125,167 depending on the institution.
Which school pays the most for General Sales, Merchandising and Related Marketing Operations? ▼
Baylor University has the highest reported median earnings for General Sales, Merchandising and Related Marketing Operations graduates at $125,167, based on College Scorecard data.
What credential do you get in General Sales, Merchandising and Related Marketing Operations? ▼
General Sales, Merchandising and Related Marketing Operations programs typically award a Bachelor's credential. Earnings vary by school and credential level.
Top Schools for General Sales, Merchandising and Related Marketing Operations
Closest schools offering this program — compare earnings side by side
Earnings data comes from the U.S. Department of Education College Scorecard Field of Study file. Median earnings represent graduates who received federal financial aid, drawn from U.S. Treasury tax records linked to federal student aid applicants. Completers count and debt figures reflect program-level data reported through IPEDS. Data is updated annually.